IMPLEMENTATION OF CONSUMER PROTECTION ACT AND BUSINESS ETHICS TOWARDS BATIK CRAFT ENTREPRENEURS IN KAMPUNG BATIK SEMARANG
In the free market era, the relationship between producers as entrepreneurs and consumers is increasingly open. The Government intervention to regulate this relationship needs more attention through the consumer protection system. In running their businesses, the entrepreneurs need to adhere more to business ethics. This is because the entrepreneurs and consumers will always be bound into a mutual relationship that needs and benefits each other. The key for successful application of the Consumer Protection Act for batik craft entrepreneurs is by building understanding and correctly implementing consumer’s rights and obligations as well as the entrepreneurs’ rights and obligations according to the current law in Indonesia.