REGULATING THE METAVERSE: ENSURING LEGAL PROTECTION AND INTELLECTUAL PROPERTY RIGHTS IN THE DIGITAL LANDSCAPE
The rapid digital tech growth has led to Non-Fungible Tokens (NFTs) and Metaverse rise. NFTs are blockchain-based certificates for virtual ownership. Metaverse offers 3D virtual reality for shared experiences, shaping new social and interactive norms. Business, like investing and ownership, thrives within it. However, Indonesia lacks comprehensive regulations for its legal aspects, potentially affecting user rights and copyright. The purpose of this research is to conduct an analysis, especially regarding metaversion regulations, especially in relation to intellectual property so that it becomes reference material for the public and policy makers. Research method using qualitative methods. Research results related to copyright protect the creator, transfer of ownership with purchase. Due to the limited regulation of NFTs, legal protection, especially of intellectual property rights, is very important. Registering each NFT artwork under IP rights ensures legal protection for all created works. Research also shows that there is a gap where the existing law only relates to Intellectual Property but does not yet address the metaverse world which in fact is a virtual world, so this study is very important to support the sustainability of intellectual property in the current metaverse world.